Camp TV

Overview

During the early COVID-19 shutdowns, I worked with a nimble public media production team to launch Camp TV, a daily educational series developed and distributed in just six weeks.

With "Head Counselor" and Broadway actor Zachary Noah Piser (Redwood, Dear Evan Hansen, Wicked), Camp TV helps bring impactful informal learning kids ages 5-9 in each fun-filled episode, airing and streaming on PBS stations across the US.

Over the series' run, I led production strategy, coordinated teams, built partnerships, and set the foundation for a successful long-term series.

CORE WORK

PRoduction Management

Spearheading and managing an extremely compressed six-week production schedule, overseeing all aspects from content creation to final delivery. Effectively managing and coordinating internal teams, including senior producers, post-production, and media services, to meet aggressive deadlines. Quickly establishing and implementing efficient production workflows and best practices to ensure quality and timely delivery under pressure.

Content Development

Collaborating with executive producers to develop a "magazine-style" format, blending hands-on activities, science demonstrations, virtual field trips, animal encounters, storytelling, and physical activity segments, all framed by an engaging "head counselor" narrative.

Partnership Development & Content Acquisitions

Identifying and engaging with educational institutions in New York City and across the country to leverage their existing digital content and expertise. Oversee all contract and licensing negotiations to secure media assets for long-term use.

Collaborating with the public media distributor (NETA) and coordinating with dozens of public media stations to secure widespread distribution of the series. Beyond the initial launch, contributing to the strategy for the series' continuation, including the development of a dedicated website, a streaming distribution plan via pbs.org, social media strategies, and local outreach projects supported by grants.

Distribution & Promotion

CONTENT EXAMPLES

RESULTS & TAKEAWAYS

Key Metrics

• Series launched in 6 weeks; 100+ hours of content produced over 4 years

• Aired on 120+ PBS stations nationwide

• 8M+ total content views (broadcast, streaming, and live)

• A+ rating from Common Sense Media; praised in The New York Times

• Earned multiple industry honors, including two New York Emmy nominations

• Secured philanthropic and government funding for continued expansion

IMPACT

As Producer, I was instrumental in the rapid creation and distribution of the series during the global crisis.

This project demonstrated my ability to lead under extreme pressure, manage complex logistics, build effective partnerships, and deliver high-quality educational content that reached millions of children and garnered significant positive recognition.

The long-term success and recognition of the series stand as a testament to the effectiveness of the initial strategy and the dedication of the production team I was a key part of.